Consumer segmentation is standard practice in industries like banking and retail, with the output...
Patient segmentation is a critical element in understanding how to attract new patients to your h...
The healthcare industry is evolving from a relatively static connection of care to one that embra...
Healthcare savvy individuals are beginning to look more like consumers than just patients. Patien...
Background The first retail health clinic opened in Minnesota in 2001 after a father, and future ...
In 2015, the healthcare industry spent just under $10 billion in advertisement. With numbers like...
The healthcare landscape is quickly changing to a consumer-centric business model. Providers need...
Hospitals have begun to realize, that to remain competitive in a rapidly shifting healthcare envi...
Walmart has had variable success when it comes to entering the healthcare market. It under-perfor...
Strategizing the patient financial experience is a top priority for hospitals and healt...
